Franchising your business concept

Build a franchise system that protects your brand and grows your network.

Franchising your business is a significant undertaking. Done well, it is one of the most effective ways to grow a proven concept without carrying the full capital and operational burden of expansion yourself. Done without proper legal structure, it exposes you to compliance risk, inconsistent brand delivery, and disputes with franchisees that can damage the entire network.

Franchising your business concept

ADLV Law will structure your franchise system, prepare all required legal documentation, and ensure you comply with the Franchising Code of Conduct – so you can grow your network with confidence.

What does the Franchising Code of Conduct require from a franchisor?

The Franchising Code of Conduct imposes significant obligations on franchisors, including the requirement to provide a compliant disclosure document to prospective franchisees at least 14 days before the agreement is signed, a good faith obligation in all dealings with franchisees, specific requirements around the content of the franchise agreement, procedural requirements before termination for breach, and obligations at the end of the franchise term. Non-compliance can result in significant penalties and civil liability. Ensuring your documentation meets the Code requirements before you offer the first franchise is essential.

How do I protect my brand and system when franchising?

Brand and system protection in a franchise context typically requires registered trade marks for your brand name, logo, and key product or service identifiers, a well-drafted franchise agreement that grants the franchisee a licence to use the IP and clearly restricts unauthorised use, an operations manual that documents the system and is incorporated into the agreement, and confidentiality obligations on franchisees. We advise on the appropriate IP protection structure as part of establishing your franchise system.

Can I pilot the franchise model before preparing full documentation?

You can operate a pilot arrangement, but you need to be careful about how it is structured. If the pilot involves another person paying fees to use your system and brand, it may already engage the Code’s requirements. We recommend getting legal advice before you enter into any pilot arrangement to ensure you understand the obligations that may apply and how to structure the relationship appropriately.

What ongoing legal obligations does a franchisor have?

Ongoing obligations include keeping the disclosure document current – it must be updated annually and whenever there are material changes – maintaining good faith in all dealings with franchisees, following the Code’s dispute resolution process when disputes arise, and complying with the specific requirements around renewal, transfer, and end-of-term arrangements. As the network grows, the legal obligations grow with it, which is why ongoing legal support is an important part of managing a franchise system.
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Code-compliant from the start

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Protect your brand and system

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Scalable and consistent

Build your franchise system on the right legal foundation.

Now you understand the essentials. Let us show you exactly how we help families like yours secure their legacy.

Franchising without the right legal structure creates problems at network scale.

Many business owners underestimate the legal complexity of becoming a franchisor. The Franchising Code of Conduct imposes strict disclosure obligations, good faith requirements, and specific documentation standards. A non-compliant franchise system exposes you to penalties, disputes, and reputational damage. And a franchise agreement that does not clearly define the terms of the relationship creates conflict with franchisees that can undermine the network you are building.

When your business is ready to franchise but the legal structure is not yet in place

You have built a business with a proven concept, a repeatable system, and a brand that has commercial value. You are ready to grow through franchising – to bring in franchisees who invest in running the system while you build and support the network.

Before you can offer the first franchise, you need a legal structure that complies with the Franchising Code of Conduct, protects your intellectual property, and sets the terms of the relationship clearly enough to support a network of operators.

What's included in your franchise system setup

A franchise network is only as strong as the legal structure it is built on.

Some business owners begin franchising with a handshake agreement and a set of brand guidelines – and spend years dealing with the consequences. Franchisees who believe they were promised things not in writing. Disputes about territory that the agreement does not clearly define. Non-compliant disclosure documents that expose the franchisor to penalties. Intellectual property that was never properly protected and cannot be enforced. These are not rare outcomes – they are the predictable result of establishing a franchise network without the proper legal structure in place before the first franchisee signs.

From a proven concept to a properly structured franchise system

We build the legal foundation of your franchise system before you sell the first franchise. That means a franchise agreement that clearly defines the rights and obligations of both parties, a disclosure document that meets the Code requirements, and IP protection that preserves the value of your brand. The documentation we prepare is designed to work at scale – consistent, enforceable, and clear enough to support a growing network of franchisees.
Your franchise system roadmap.

From a proven concept to a legally structured franchise network.

1

Scoping and structure

We understand your business model, growth plans, and the key terms of the franchise relationship before we begin drafting.

2

Documentation

We prepare the franchise agreement, disclosure document, and any ancillary documents required to launch the system compliantly.

3

Launch and ongoing support

We advise on the process for entering agreements with franchisees and provide ongoing legal support as the network grows.

Commercial lawyers experienced in establishing and documenting franchise systems under the Franchising Code of Conduct.

We understand that you have built something worth franchising, and that protecting it while growing it requires getting the legal structure right. We have helped business owners establish franchise systems from the ground up and know what the Code requires, what franchisees expect, and what provisions create the most disputes if they are not drafted carefully from the start.

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We understand you want to know the cost, before we get started.

We will map out our process, from beginning to end, so you know what the journey will look like before you get started.

We will provide you with a clear and detailed Work Proposal covering each step along the way.

Our fair fees are all-inclusive. No hidden costs for telephone calls, emails, photocopying, couriers, or coffee.

Our great lawyer guarantee

We want to be part of your team over the long term. We achieve this by adhering to these core principles:

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Take the time

We listen carefully to understand what you want to achieve. Then we thoroughly explain our advice and step you through the documents. You can be sure you know the full consequences.

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Share our knowledge

We will pass on as much knowledge as we can, so you can make your own informed decisions. We want to make you truly independent.

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Stick to our knitting

We only do what we're good at. You can be confident that we know what we're doing and don't pass on the cost of our learning.

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Work as one team

Someone will always be available to answer your questions, or point you in the right direction. You will also benefit from a range of perspectives and experience.

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Fair pricing

For advice and documents, we provide a fixed or capped quote so you don't take price risk. If you're in a dispute, we map out the process and costs so you know what to expect.

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It's your show

We're not in this for our egos. We're in it for a front row seat to witness your success.

Build your franchise system on the right legal foundation.

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