Trademark registration

We will help you register a trademark that protects your brand and the value behind it.

Your brand is one of your most valuable business assets, but without a registered trade mark, you have limited ability to stop competitors from copying it. We guide you through the trademark application process, selecting the right classes, managing the examination process, and building the strongest possible protection for your brand. A registered trade mark gives you the exclusive right to use your brand in Australia and is a significant asset in any business sale.

What is trademark registration and why does it matter?

A registered trademark gives you the exclusive legal right to use your brand name, logo, or slogan in relation to your goods or services in Australia. Without registration, you rely on common law rights that are harder and more expensive to enforce. Registration adds tangible value to your business and simplifies enforcement if someone copies your brand.

How long does trademark registration take in Australia?

The standard process typically takes seven to thirteen months from filing, assuming there are no objections. An expedited examination option is available if you need a faster outcome.

What can I register as a trademark?

You can register names, logos, slogans, shapes, sounds, and colours, provided they are sufficiently distinctive and not already in use by another party in the same class of goods or services.

What if someone objects to my trademark application?

If IP Australia raises an objection or a third party opposes your application, we will advise you on your options and prepare a response on your behalf. We aim to resolve objections efficiently without compromising the strength of your registration.

How long does a registered trademark last?

A registered trade mark lasts ten years from the filing date and can be renewed indefinitely in ten-year increments, provided it continues to be used.

You hold the exclusive legal right to use your brand in your industry.

Your brand is an enforceable, registered asset that adds value to your business.

You can stop competitors from trading on the goodwill you have built.

Is your brand protected or just popular?

A strong brand and a legally protected brand are not the same thing. Let us review your situation and help you understand what trademark registration could mean for your business.

Your brand is worth protecting.

You have built a brand that clients recognise and trust, but nothing stops a competitor from adopting a similar name or logo and trading off your reputation. Without a registered trademark, your options when this happens are limited and expensive. The longer you wait, the greater the risk.

We will search the trademarks register to assess the availability of your mark.
We will advise on the best strategy for registration, including the right classes of goods and services.
We will prepare and file your trademark application with IP Australia.
We will respond to any objections or examination reports raised by IP Australia.
We will monitor the registration process and keep you informed at each stage.

You have built a brand worth protecting.

You run a business that clients recognise by name, logo, or both. You have put real effort into building that brand, and you want to make sure a competitor cannot simply copy it or edge you out of the market. You also know that a registered trade mark adds value to your business, particularly if you are planning for a future sale. But the registration process feels complex and you want to get it right.

What's included in your trademark registration service

Trademark availability search and risk assessment.
Advice on registration strategy and class selection.
Preparation and filing of your trademark application.
Management of the examination and review process.
Response to any IP Australia objections on your behalf.
Confirmation of registration and advice on ongoing maintenance.

What happens if you operate without a registered trademark

Without a registered trademark, you cannot stop a competitor from adopting your brand identity in the same market. You also risk a third party registering a similar mark and sending you a cease and desist, forcing you to rebrand at significant cost. The longer you operate without registration, the more vulnerable your brand position becomes.

Here is how we put you back in control

We manage the trademark registration process from start to finish, giving you the best chance of a clean, enforceable registration. Once registered, your trademark is an asset you can enforce, licence, and leverage in a business sale. We make the process straightforward so you can focus on building the brand you have already worked hard to create.

Our trademark registration process

Three steps to secure your brand.

Search and assess

We search the trademarks register and assess the strength and availability of your proposed mark before you commit to filing.

Prepare and file

We prepare a comprehensive application covering the right classes of goods and services and file it with IP Australia on your behalf.

Manage and confirm

We manage the examination process, respond to any objections, and confirm your registration, keeping you informed throughout.

Experienced trademark lawyers ready to guide you

We understand that your brand is more than a name, it represents years of reputation-building and client trust. Our IP lawyers have helped businesses across Australia register and protect their trademarks, from start-ups establishing their first brand to established businesses preparing for sale. We focus on getting the registration right the first time.

We understand you want to know the cost, before we get started.

We will map out our process, from beginning to end, so you know what the journey will look like before you get started.

We will provide you with a clear and detailed Work Proposal covering each step along the way.

Our fair fees are all-inclusive. No hidden costs for telephone calls, emails, photocopying, couriers, or coffee.

Our great lawyer guarantee

We want to be part of your team over the long term. We achieve this by adhering to these core principles:

Take the time

We listen carefully to understand what you want to achieve. Then we thoroughly explain our advice and step you through the documents. You can be sure you know the full consequences.

Share our knowledge

We will pass on as much knowledge as we can, so you can make your own informed decisions. We want to make you truly independent.

Stick to our knitting

We only do what we're good at. You can be confident that we know what we're doing and don't pass on the cost of our learning.

Work as one team

Someone will always be available to answer your questions, or point you in the right direction. You will also benefit from a range of perspectives and experience.

Fair pricing

For advice and documents, we provide a fixed or capped quote so you don't take price risk. If you're in a dispute, we map out the process and costs so you know what to expect.

It's your show

We're not in this for our egos. We're in it for a front row seat to witness your success.

Ready to protect your brand?

Book a call today and we will assess your trademark position, advise on your registration strategy, and guide you through the process from start to finish.

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